In Business Events, it’s not enough to be good at what you do—you need to sell what you’re good at.
When clients decide whether to work with you, they’re not just evaluating your capabilities. They’re silently asking:
👉 “Can this person deliver what I need—better than anyone else?”
Your job is to make sure the answer is an easy yes.
Let’s talk about how.
Step One: Know What You Bring to the Table
As you grow in this industry, you’ll start to notice patterns—certain projects come more naturally to you, and clients light up when you talk about them. That’s your zone of genius.
Some planners are made for corporate meetings, where they thrive on managing tight agendas, complex logistics, and seamless on-site execution. Others shine when curating immersive dinner experiences, overseeing exhibitions, or designing high-end incentive travel.
Your strength isn’t just about what you enjoy—it’s about what sells. And when you understand that, you can start attracting the right clients with intention.
Step Two: Lead with Your Strength in Sales Conversations
Your strengths won’t speak for themselves—you need to position them with intention.
When you’re in conversation with a potential client, your ability to clearly connect your strengths to their goals is what sets you apart. It’s not about being salesy. It’s about helping them see that you understand their needs—and that you’re equipped to deliver.
In the Business Events Launchpad course, I’ll walk you through how to:
- Build a bank of examples (even if you’re just starting out)
- Use social proof without sounding like everyone else
- Speak to client goals in a way that lands
For now, ask yourself this:
If your ideal client landed on your profile today—would they immediately know what you’re known for?
What If the Brief Isn’t in Your Wheelhouse?
You won’t always match perfectly with every client brief—and that’s okay. It doesn’t mean you step back. It means you sell smart.
Here’s how:
- Create a Plan Anyway: Show your versatility with a thoughtful, results-focused solution.
- Collaborate Intentionally: Partner with others who complement your skills. You lead, they support.
- Be Transparent (Not Defensive): Clients appreciate honesty—and proactive thinking even more.
I once landed a project focused on sustainability and CSR—not my core strength at the time. But I partnered with a CSR association and we co-created an impactful experience that delivered on every detail. The client was thrilled.
And that project led to more.
Why This Sales Approach Works
✅ It builds trust
✅ It positions you as a problem solver
✅ It opens doors to bigger opportunities
Clients want to work with someone who knows their strengths—and is resourceful enough to deliver even beyond expectations.
Need Help Defining What You’re Known For?
If that last question made you pause… I’ve got something to help you find clarity and confidence.
🎯 Download my free worksheet:
Sell Your Strengths: A Quick-Start Sales Worksheet for Event Planners
It’s a simple, practical guide to help you:
- Identify your top strengths
- Translate them into client-focused language
- Start crafting your sales message (even if you’re brand new)
👉 Grab it here →
Ready to Sell Smarter?
If you’re tired of second-guessing your proposals or wondering what to say in a sales conversation, you’re ready for the next step.
The Sales Module inside Business Events Launchpad will help you:
- Clarify your value and unique strengths
- Present yourself with confidence
- Win client trust (and projects) even if you’re new
💡 This is just the beginning. Inside the course, I’ll show you how to turn your strengths into a real sales advantage—step by step.
👉 Join the waitlist now and get ready to sell your strengths the smart way.
