Understanding Destination Management in Event Planning
When it comes to Event Planning, Destination Management is a key component that might be unfamiliar to newcomers in the industry. You may have heard of Event Management, but what exactly does a Destination Management Company (DMC) do? Simply put, a DMC handles the logistics in a chosen destination, whether local, out-of-state, or international.
What is a Destination Management Company (DMC)?
While Event Management focuses on planning and executing events, a DMC specializes in the logistical aspects of managing events in specific locations. This includes organizing transportation, accommodation, venues, and local activities. A DMC is especially crucial for international events, as the event organizer may not be familiar with the destination where the meeting or incentive travel will be held.
The Role of a DMC in Selling Destinations
When selling event services, you’re not just promoting your planning skills; you’re also promoting the destination. Whether the event is local or international, the destination is one of the first things clients will inquire about. For example, if you’re based in London and a client is considering holding a meeting or incentive trip there, you need in-depth knowledge of what London can offer. This isn’t just general knowledge about the city but specific insights into how London can cater to your client’s event needs.
Example: Managing International Events
Consider an incentive trip to Queenstown, New Zealand. The logistics of bringing delegates from the USA, Europe, India, China, the Middle East, and other parts of Asia can be challenging. As an Event Management or Destination Management Company, you must ensure that the destination has the infrastructure to accommodate the group. This includes:
- Flight Accessibility: Ensuring the destination is accessible to delegates from various locations.
- Accommodation: Assessing whether hotels can cater to the group’s size and requirements.
- Meeting Venues: Checking if the hotel or other venues have appropriate conference facilities.
- Dining Options: Identifying restaurants or unique venues for meals, gala dinners, and cocktail events.
- Activities: Offering a range of activities that can appeal to the group, whether cultural, sports, or sightseeing tours.
Critical Considerations for Incentive Travel Groups
For incentive travel groups, the goal is often to reward delegates, which means the destination must be appealing and offer a memorable experience. Some considerations include:
- Infrastructure: Does the destination have hotels and venues suitable for the group?
- Unique Venues: Are there particular places for dinners or gala events, such as castles, museums, or cliffside venues?
- Activities: Does the destination offer a variety of activities to keep delegates engaged and entertained?
Conclusion
Understanding what a destination can offer is crucial for any Event Planner or Destination Management Company. When promoting your event services, you’re also promoting the destination itself. This dual approach ensures you can meet all your client’s needs, from planning and logistics to creating an unforgettable experience in a chosen location. Whether a local event or an international incentive trip, the right destination can make all the difference.
Mastering destination management enhances your value as a Business Event Planner, providing clients with comprehensive solutions beyond event logistics. This expertise not only sets you apart in the industry but also ensures the success of your events, leaving clients satisfied and coming back for more.
If you’re looking to elevate your event planning business by mastering destination management, I’ve created a Guide just for you. This guide dives deeper into how promoting your destination can set you apart from the competition and win over clients. Whether you’re planning local events or international incentive trips, this resource will help you understand the intricacies of selling a destination effectively. Download the guide now and start transforming your approach to event planning today!
