Remember when sustainability in events was just a niche concept? Only a handful of giant corporations were embracing eco-friendly practices then.
But fast-forward to now, and the tide has turned! The hospitality industry is buzzing with “Green” initiatives—ditching plastic water for refillable options and some even partnering with organisations to combat food waste. These actions, while small, are making a significant impact on our environment, inspiring us all to do our part.
This shift has been nothing short of exhilarating. I’ve been fortunate enough to organise events for leading companies where sustainability took centre stage.
Look here at how the business events industry is shifting towards being more conscious and aware of what we can contribute and suggest to our clients.
Reduce & Reuse:
Transition to digital invitations and name badges, accessible through event apps or websites, to significantly reduce paper waste. This promotes sustainability and streamlines the check-in process for attendees, empowering them to have a smoother event experience. Additionally, investing in reusable signage and decor, such as branded tablecloths, backdrop materials, and signage frames, allows you to use these elements across multiple events, reducing waste and costs over time and giving you the power to make a lasting change.
Get creative with repurposed materials to add a unique touch to your events. Use recycled items like wood pallets, cardboard boxes, or wine corks to craft distinctive signs, centrepieces, or furniture. These eco-friendly choices enhance the event’s aesthetic appeal and highlight your commitment to sustainability, making a positive impression on attendees and stakeholders.
Engagement & Awareness:
Integrate sustainability-themed activities into your event to engage attendees and raise environmental awareness. This could include workshops on green living, tree planting sessions, or upcycling projects that encourage creativity while promoting eco-friendly practices. Additionally, partnering with local environmental organisations can amplify your event’s impact. Collaborate with these groups to showcase their initiatives, providing valuable insights and inspiration to attendees. These partnerships highlight your commitment to sustainability and create opportunities for meaningful interactions and community engagement.
Transparency & Communication:
Be sure to showcase your event’s sustainability efforts in all promotional materials and on-site signage to ensure attendees know about your green initiatives. Share your success stories that highlight the positive environmental impact of your events to inspire and motivate participants.These are just a few ways I’ve incorporated sustainability into our events. The best part? Clients love them! This enthusiasm proves that eco-friendly practices can be engaging, impactful, and, most importantly, embraced by attendees, creating a positive and lasting impression.
